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Our Story

Our swim is designed by women for women. Made to feel effortlessly your best.

We are a swimwear label inspired by the ocean, surfing and all the beauty that surrounds us. We create collections that make you feel your best self. Our pieces are for the women who love the ocean.

Effortless Swim is very passionate about creating a family that empowers one another and brings self-worth. Please join our family by signing up for emails + SMS


Girl Behind The Swim

Hi my name is Tehani, I like to say I spend more time in the ocean than on land. I am all about sustainability, health, and being active. I grew up on an island in the middle of the pacific ocean called Maui, I started making Swimwear in the summer of 2007, when I was 12 years old. Growing up on an island, bikinis were definitely a necessity. After my first class learning how to make bikinis, I was hooked and never stopped. After years of sewing them each by hand, I have found a manufacture that is willing to do small quantities to help keep my brand sustainably made and exclusive. Effortless swim is 100% my passion project thank you for supporting Local! 


Tehani Bella!